Winter Fancy Food Show, San Diego, USA, 11-13 Jan. 2026

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Be part of the first specialty food expo of 2025, where leading-edge buyers, distributors, and influencers look for the next big thing. Meet innovation-hungry decision-makers from across the industry. Enjoy a great return on your investment by being first in buyers’ minds.

More than 13,000 professionals from around the world participated in the 2024 Winter Fancy Food Show to get a first look at the products, trends, and brands that would shape the year to come. Participants in included:

  • Makers and manufacturers
  • Retailers, buyers & distributors
  • Editors, reporters, and influencers
  • Investors
  • Resource & solution providers

Buyers from every channel of trade rely on the Winter Fancy Food Show to source high-quality, innovative, trend-setting products from the world’s best specialty food and beverage makers.

Download the 2024 Post Show Report

Collection of photo impressions during build-up and opening-hours

Facts & Figures

Visitors

13,000

Exhibitors

6,500

Countries

36

Surface

200,000

Start date

January 11th, 2026

End date

January 13th, 2026

Opening details

TBA

Location

San Diego Convention Center
111 Harbor Dr.
CA 92101San Diego