Erik Smink – a-ic.nl
Participation in fairs can be better and more effective. Erik Smink of A-IC is convinced of this. Erik supports and guides companies on a project basis to successfully participate in trade fairs by following a step-by-step plan from a clear goal to perfect follow-up.
Important questions are: “what do you want to show as an organization and what will be your message for the audience”.
According to him, there are 3 important pillars that precede answering these questions:
- The description of a clear goal
- Achieving maximum return (ROI)
- A roadmap for a perfect follow-up
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