Erik Smink –

Participation in fairs can be better and more effective. Erik Smink of A-IC is convinced of this. Erik supports and guides companies on a project basis to successfully participate in trade fairs by following a step-by-step plan from a clear goal to perfect follow-up.

Important questions are: “what do you want to show as an organization and what will be your message for the audience”.

According to him, there are 3 important pillars that precede answering these questions:

  • The description of a clear goal
  • Achieving maximum return (ROI)
  • A roadmap for a perfect follow-up